In this episode, Founder Frank G. Cannata and Editor-in-Chief Mark Vruno welcome CEO CJ Cannata to discuss the benefits of The Cannata Report’s 41st Annual Dealer Survey. Why should dealers invest 20 minutes to take the Survey? CJ cites some sound reasons, including peer benchmarking, identifying new opportunities, and strategic planning. Frank Cannata chimes in with the OEM/supplier angle, emphasizing how Survey findings provide manufacturers with a better understanding of dealer priorities and challenges. The market intelligence gleaned can also create more resources and product development, he notes.
Revealing data that serves the office technology industry
CJ reminds viewers that Survey responses are strictly confidential, including revenue numbers. Anonymous sharing results in honest insights, and quality data translates to better support for dealer partners. In closing, he cites some incentives that five lucky dealers can win for completing the Survey.
The deadline is July 31st!
