Exhibits 2.12-2.19
Each year we ask dealers to rate their primary A3 MFP suppliers as “Excellent,” “Very Good,” “Good,” “Fair,” or “Poor.” Occasionally, there are dealers that prefer not to rate their supplier. Historically, we did not count those responses when tabulating the percentages shown in the accompanying Exhibits 2.12″“2.19. Last year, we concluded those blank responses were relevant to each manufacturer’s rating and included those in our charts. We then awarded five points for “Excellent,” four points for “Very Good,” three points for “Good,” two points for “Fair,” and one point for “Poor.” We then divided the total by the number of dealers participating from that manufacturer.
Dealers’ views of their manufacturers remain relatively consistent with last year with the Big Six averaging 4.36 out of a possible score of 5.0. Last year, that figure was slightly higher at 4.40. Only two of the Big Six received “Poor” ratings from their dealers with Canon receiving four “Poor” ratings and Sharp one. As a result, Canon saw its rating drop from 4.1 in 2017 to 3.9 in 2018. Sharp’s rating compared to last year was not impacted by the single “Poor” rating, as its score rose to 4.4 in this year’s Survey compared to 4.2 in last year’s Survey. We attribute that to a greater participation of Sharp dealers in this year’s Survey, and the number of dealers (35%) who rated Sharp “Very Good” in 2018 compared to 2017 when only 14% did.
This year, Toshiba scored the highest rating among dealers at 4.6, up from 4.4 in 2017. That’s not as high as Kyocera’s 4.7 rating in our 2017 Survey when only 22 Kyocera dealers participated. This year, with 58 Kyocera dealers contributing to our Survey, Kyocera’s rating was 4.5 identical to Ricoh’s 4.5.
This year, we thought it would be interesting to share some of the comments provided by dealers to explain their ratings. Due to space limitations, we’re sharing three representative comments per dealer about their respective OEMs. Note that not every dealer included a comment with their rating. comment.
Canon
Rating: Excellent ““ “Complete product line, investment in R&D, training and support.”
Rating: Very Good ““ “High quality, generally good support, and few backorder situations.”
Rating: Good ““ “The level of support from Canon has been declining over the past few years. They need to support the dealer network better.”
Konica Minolta
Rating: Excellent ““ “Konica Minolta always makes the right decisions related to dealer support and growth. They are a great partner.”
Rating: Very Good ““ “They are better about keeping the branches out of dealer accounts.”
Rating: Fair ““ “Konica Minolta has been cutting programs in the past few years, co-op is gone, rep spiff points are gone, DDP programs are getting weaker, it’s not as lucrative as in the past.”
Kyocera
Rating: Excellent ““ “Kyocera helps the dealer succeed. Reliable product, very good pricing strategy, responsive and knowledgeable representatives.”
Rating: Very Good ““ “Dealer-friendly, but lacking at the high end of the product line.”
Rating: Good ““ “Solid product. Some support issues.”
Ricoh
Rating: Excellent ““ “Ricoh has been a great partner and has proven they are committed to the dealer community.”
Rating: Very Good ““ “They are easy to do business with and very supportive.”
Rating: Good ““ “They are responsive but invasive at times, wanting to direct my efforts their way.”
Sharp
Rating: Excellent ““ “Sharp has been a great partner and their latest product offering is excellent. The partnership with Foxconn has helped breathe new life into them.”
Rating: Very Good ““ “Sharp is incredible when it comes to helping us win deals. I feel our goals are aligned.”
Rating: Fair ““ “Having Tech-Data take over has been great logistically, but we feel we deal with them more than Sharp.”
Toshiba
Rating: Excellent ““ “Toshiba is an easy company to work with. They provide responsive support and appreciate their dealers.”
Rating: Very Good ““ “Toshiba is great at what they do, they just need to expand and do more. Their support is second to none, and the equipment they offer is the best I have seen, but they do not offer a full line. They need to invest in Toshiba-made A4 and production. We need the e-Bridge platform across the whole line.”
Rating: Good ““ “Good support and product.”
Access Related Content
Visit the www.thecannatareport.com. To become a subscriber, visit www.thecannatareport.com/register or contact cjcannata@cannatareport.com directly. Bulk subscription rates are also available.
You're viewing 2018 Dealer Survey: A3 MFP Manufacturer Ratings, in a text-only format to view this issue in all its entirety please download it from our Past Issues page
