In March 2025, Doceo marked a major milestone: 20 years of innovation, service, and intentional expansion. Founded in York, Pennsylvania, the company has grown into a trusted regional powerhouse with 15 locations, 100 employees, and $25 million in annual revenue—without ever losing the personal, service-first approach that built its foundation. In an industry often focused on volume and speed, Doceo stands apart with a philosophy rooted in sustainable growth, people-driven leadership, and doing things the right way—every time.
Busy 2025 Q1 Timeline
- January: Doceo hired new marketing chief, Jim Haney
- February: Dealer joined The Consortium and added a new VP of IT Sales Todd Murtoff
- March: Celebrated dealership’s 20th Anniversary
By aligning with The Consortium, Doceo gains access to a collective of industry leaders—collaborating to share insights, shape future trends, and accelerate meaningful transformation. “This is a natural next step for us,” said CEO John Lewis. “The Consortium’s commitment to integrity, innovation, and sustainable success mirrors our own—and that makes this partnership incredibly powerful.”
Strategic IT Growth, Grounded in Service
Doceo’s evolution from a print-focused company to a full-service technology provider has been deliberate and well-paced. Today, its IT Division is a primary driver of growth—but it’s being scaled with intention, not urgency, according to Jim Haney, who joined the dealership earlier this year as chief marketing officer. Doceo builds infrastructure first, then scales—ensuring the customer experience always comes first, Haney says.
In Q1 2025, Doceo also welcomed Todd Murtoff as vice president of sales, IT Division – Central Pennsylvania. A 30-year industry veteran, Murtoff is helping expand IT services market by market, under the leadership of COO/CTO Christian White.
Doceo’s C-Suite (clockwise, from top left): John Lewis, CEO & president; Christian White,
chief operating/technology officer; Jim Haney, chief marketing officer; and Joette Willey, chief financial officer.
Division-Driven, Customer-Centered
Doceo is organized into four core divisions:
- IT Division– Secure, scalable managed services (offered in select markets)
- Print Technology Division– MFPs, managed print services, and wide-format solutions
- Commercial Printing Division– Production print, mailing, and outsourced services
- Marketing Services Division– Launching in Q4 2025, this new division is designed to help dealers and MSPs generate net-new leads, modernize their marketing, and drive growth that matters.
Leadership without Layers
At Doceo, leadership is a shared commitment—not a title. The company’s strength comes from a deep and unified team that spans every level of the organization. From the C-suite to divisional vice presidents, directors, managers, and team leads, every leader plays an active role in moving the business forward.
Doceo isn’t a top-down culture. It’s one rooted in trust, clarity, and collaboration. The dealership believes that decisions should be made close to the work—and their leaders show up every day with the expertise and accountability to make that happen. Whether they’re driving strategic initiatives, coaching teams, or solving challenges alongside clients, its leaders work as one—focused on delivering results, building relationships, and doing work that matters.
Doceo Founder & CEO John Lewis presides over the $25 million, regional dealership.
“I’ve been fortunate to build a leadership team that understands our values and lives them every day,” noted Lewis. “They’re not just talented professionals—they’re trusted partners who lead with humility, serve with purpose, and elevate everyone around them.”
Retention that Reflects Results
Doceo’s data tells a clear story:
- 5,892 active customers
- 15,336 Machines in the Field (MIF)—13,412 MFPs under contract or on time and materials and 1,924 IT assets (including 133 Windows Servers, 876 Windows Desktops, 807 Windows Laptops, 63 Mac Laptops, 45 Mac Desktops)
- 5,298 active service contracts
More importantly, customer and employee retention both exceed industry norms—with turnover under 10%. Once people experience Doceo, they stay—and they grow.
Sustainable, Regional Expansion
This past February, Doceo purchased Unison Business Solutions (Baltimore), complementing its established presence across Pennsylvania, Maryland, Northern Virginia, and Tennessee. It recently added a tenth acquisition: the Printing Technology Divisions of Graffen Business Systems in Philadelphia.
While the company continues to explore expansion opportunities, its strategy remains grounded in three non-negotiables: culture, capacity, and consistency. The long-term vision: grow to $100 million in annual revenue—without compromising the values that built Doceo.
Community at the Core
Through its Doceo Gives Back initiative, the company supports local education, veteran programs, and nonprofit organizations across its service areas. Employee involvement is encouraged, making community investment a living, breathing part of the company’s culture—not just a seasonal event.
Alice Muldrow, vice president of human resources, is the lead “cheerleader” for Doceo’s employee and community initiatives.
Doceo at a Glance
- Founded: 2004
- Annual Sales: $25 million
- Employees: 100
- Locations: 15 (Pennsylvania, Maryland, Virginia, and Tennessee)
- Divisions: IT, Print Technology, Commercial Printing, and Marketing Services (launching Q4 2025)
- Primary OEM Partners: Toshiba, Epson, Canon, Xerox, Lexmark, Papercut
The Doceo Difference
A Latin word, doceo translates to “teaching, showing, or pointing out.” For two decades, Doceo has earned the trust of customers, employees, and communities—not with flash, but with follow through. With a growing portfolio of proven solutions, a team of 100 dedicated professionals, and a company-wide commitment to integrity and service, Doceo continues to prove that the right way is the only way.
