Annual Dealer Survey

Our 40th Annual Dealer Survey raises some tough-love questions for office technology dealers moving forward, including how to rethink MPS—and A4’s increasing presence.

After four decades of conducting our Annual Dealer Survey, we know how change is ever-present for office technology dealers in their ongoing quest for fresh, recurring revenue streams and improved profitability.

From revenue streams to supplier breakdowns, here are 12 key takeaways from this year’s Annual Office Technology Dealer Survey in The Cannata Report.

Eighty percent of this year’s office technology dealer respondents generated revenue of less than $14 million in 2024, according to The Cannata Report’s 40th Annual Dealer Survey.

OEMs Ricoh and Sharp tie for first in the A3 printer/MFP category, while Kyocera leads in the A4 segment of the market, according to ithe 415 independent office technology dealers who took The Cannata Report’s 40th Annual Survey.

Managed Print Services (MPS) is the second-highest source of revenue, accounting for 13.2% of overall revenue among office technology dealers surveyed. However, several dealers integrate MPS in their overall A3 and A4 financials, so the actual percentage is probably higher. Taken together, the MPS and A3/ A4 (65.7%) revenue percentages add up to 78.9%.

Overall, more than $400 million of dealer revenue in 2024 was derived from the sale and service of toner or inkjet production printing digital presses, the Cannata Report’s 40th Annual Dealer Survey reveals.

Overall, managed IT services represented 7.6% of office technology dealer revenue in 2024.

Overall, managed IT services represented 7.6% of office technology dealer revenue in 2024.

Forty-five percent (187 office technology dealers) of Survey participants indicated they planned to purchase a fellow dealership or service company in 2025.

Perspectives: Reflecting on how the industry has transformed over four decades of change in the office technology channel.

Our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Frank Cannata is pumped up about THE CANNATA REPORT’s Survey Season, which is ending in two weeks. Dealers, please participate before July 31!

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

The Cannata Report to award cash prizes in celebration of survey’s four decades!

Upward Mobility is the theme of the 39th Annual Dealer Survey featured in our October issue. Based on the results, a positive trend emerges: most dealers are thriving in the current environment.

Part II of our Annual Dealer Survey is my favorite part of the Survey because dealers rate their partners as Excellent, Very Good, Good, Fair, or Poor, and they include comments to support those ratings.

Don’t underestimate the perseverance of the office technology dealer channel based on our annual dealer survey.