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Annual Dealer Survey

Each year The Cannata Report conducts a survey of the independent dealers working in the document imaging channel of the office technology industry. Participants provide data related to business performance and their product lines and submit candid reviews and feedback on their office technology partners’ operations, products, and services. The survey’s findings and analysis are reported in the October and November print issues of The Cannata Report.

  • Annual Dealer Survey

    39th Annual Dealer Survey: A3 MFP Lines per Dealer

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    In this year’s Survey, 825 A3 MFP lines were reported across 400 respondents.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: A4 MFP Lines per Dealer

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    Despite generating lower margins than A3 devices, supply chain disruptions, and chip shortages, A4 multifunction printers have taken a licking but keep on clicking.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Manufacturer Distribution

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    To identify the manufacturers with the strongest distribution, we track how they ranked as a dealer’s primary and secondary equipment supplier.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Dealer Dedication

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    Over the years of conducting our Annual Dealer Survey, we’ve found that the data in many sections remains somewhat consistent year in and year out, deviating by a few percentages or fractions of a percentage.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Dealer Revenue

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    The COVID-19 pandemic significantly impacted dealer revenues in 2020 and 2021.

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  • Annual Dealer Survey

    39th Annual Dealer Survey: The $10 Million-Plus Club

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    Since 2019, we’ve been tracking dealers with revenues of $10 million or greater, calling it the “$10 Million-Plus Club.” Before then, we focused on dealers with revenues of $7.5 million and higher from 2017 through 2018, and before that, dealers with revenues of $5 million and higher.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Printer Lines

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    Despite the dominance of A3 and A4 devices in the office, single-function printers keep plugging along. Survey respondents cited twelve different printer brands, including one dealer identifying the discontinued OKI product line.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Production Print

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    There’s no denying that production print is a valid diversification opportunity, particularly for dealers with the appropriate financial resources.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Managed Print Services

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    Much to our surprise, this year’s Survey reveals a resurgence of managed print services (MPS).

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Revenue and Productivity

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    To understand the impact of revenue on productivity, we divide total dealer revenue by the average number of salespeople.

    Read more
  • Annual Dealer Survey

    39th Annual Dealer Survey: Diversification Opportunities

    by Scott Cullen October 15, 2024
    by Scott Cullen October 15, 2024

    As office technology evolves, dealers that want to remain relevant with customers and continue growing their businesses must diversify their product offerings.

    Read more
  • Video

    Fridays with Frank: A Sneak Peek at the Dealer Revenue Data in Our Annual Dealer Survey

    by Scott Cullen October 4, 2024
    by Scott Cullen October 4, 2024

    In this week’s episode of Fridays with Frank, Frank G. Cannata and Editor-in-Chief Scott Cullen discuss how dealer revenues our trending based on the data in our 39th Annual Dealer Survey.

    Read more
  • Video

    Fridays with Frank: Lessons Learned about Dealer Revenue from Our Annual Dealer Survey

    by Scott Cullen July 3, 2024
    by Scott Cullen July 3, 2024

    This week on an early holiday edition of Fridays with Frank, Frank G. Cannata revisits the dealer revenue data we collected in our 38th Annual Dealer Survey and what that says about the state of the independent dealer channel.

    Read more
  • Video

    Fridays with Frank: Frank Makes a Case for Dealers to Participate in our 39th Annual Dealer Survey

    by Scott Cullen May 17, 2024
    by Scott Cullen May 17, 2024

    This week on Fridays with Frank, Frank G. Cannata discusses our 39th Annual Dealer Survey and why it’s important for independent dealers to let their voices be heard.

    Read more
  • Breaking News, Business & Finance

    The Cannata Report’s 39th Annual Dealer Survey Awaits Your Valuable Input

    by Scott Cullen March 21, 2024
    by Scott Cullen March 21, 2024

    The Cannata Report’s 39th Annual Dealer Survey is waiting for your response. Your opinion matters, and we invite you to participate in the Survey and let your voice be heard.

    Read more
  • Issue Announcements

    November Issue Reveals Dealer Ratings of Their Hardware, Software, Leasing Partners, and More

    by CJ Cannata November 15, 2023
    by CJ Cannata November 15, 2023

    Our 38th Annual Dealer Survey concludes in the November issue with dealer ratings of their A3, A4, production print, production print, and print management and ECM/document management software vendors.

    Read more
  • Annual Dealer Survey

    Hard Copy | From the Editor’s Desk: The 38th Annual Dealer Survey’s Ratings Game

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    After presenting the meatiest part of our 38th Annual Dealer Survey in the October issue, it’s time for dessert: dealer ratings of their A3 and A4 OEMs, leasing partners, production print vendors, software partners, and OEM dealer meetings.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: Embracing the Future

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    This year’s Annual Dealer Survey reveals a thriving industry despite the challenges of the past three years.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: Executive Summary (Part II of II)

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    These are the highlights from Part II of our 38th Annual Dealer Survey.

    Read more
  • Technology Trends

    38th Annual Dealer Survey | Results and Analysis: Areas of Greatest Concern

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    After expanding the number of concerns to 13 two years ago in our Annual Dealer Survey, we found that a handful of them stood out from the rest, with only a small percentage of dealers selecting some of the other options among the choices.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: A3 MFP Manufacturer Ratings

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    A year ago, the overall A3 MFP ratings for the Big Six A3 OEMs plummeted to their lowest ever (4.0), which we attributed to fallout from the pandemic and supply chain issues.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: A4 MFP Manufacturer Ratings

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    The A4 MFP ratings in comparison to the A3 ratings are still lower, which is likely a reflection of the supply chain issues of last year when A4 took a backseat to the higher margin A3 products in terms of where OEMs were devoting available resources.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: Leasing Company Ratings

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    When tabulating dealers’ ratings of their leasing partners, we only include those companies that have been identified by 25 or more dealers as their primary leasing partner. For the third consecutive year, five leasing companies reached that figure.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: Production Print Manufacturer Ratings

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    AAs one would expect in the production print manufacturer ratings, the majority of dealers who selected the Best Production Print Manufacturer voted for their primary A3 provider.

    Read more
  • Technology Trends

    38th Annual Dealer Survey: Software Provider Ratings

    by Scott Cullen November 15, 2023
    by Scott Cullen November 15, 2023

    For the past 10 years, we have asked dealers to identify which software provider offers the products and support that allows them to compete the most effectively. 

    Read more
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The Cannata Report is the leading source of news and analysis for office technology, business technology, and document imaging industry leaders.

The Cannata Report
  • Current Issue
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  • Topics
    • Business Management/Finance
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    • Growth & Profitability
    • Managed IT and Security
    • Office/Workplace Technology
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    • WatchLists
  • Events
    • Annual Awards & Charities Gala
    • Awards & Charities Gala 2025
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    • Elite Partner Dinner
  • Search
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