Annual Dealer Survey

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

The Cannata Report to award cash prizes in celebration of survey’s four decades!

Upward Mobility is the theme of the 39th Annual Dealer Survey featured in our October issue. Based on the results, a positive trend emerges: most dealers are thriving in the current environment.

Part II of our Annual Dealer Survey is my favorite part of the Survey because dealers rate their partners as Excellent, Very Good, Good, Fair, or Poor, and they include comments to support those ratings.

Don’t underestimate the perseverance of the office technology dealer channel based on our annual dealer survey.

The three leading challenges within the entire dealer universe comprising our Survey were declining clicks (27%), hiring and retention (18%), and maintaining profitability (16%).

Until this year, we began Part II of our Annual Dealer Survey examining “Areas of Greatest Concern.”

We ask dealers to rate their primary A3 MFP suppliers as “Excellent,” “Very Good,” “Good,” “Fair,” or “Poor.”

Historically, dealer ratings of their A4 OEMs tend to be lower than those of their A3 OEMs, with vendors outside the Big Six being judged more harshly (HP and Lexmark, for example).

The average number of leasing partners among the dealers aligned with the Big Six OEMs is one indication of just how vital the leasing companies are.

In case you haven’t noticed, The Cannata Report is a big advocate of production print as a diversification opportunity.

For six years, dealers have been rating their ECM/document and print management software providers.

After years of asking dealers to rate their OEM’s dealer meetings, we suspended that question during COVID before resurrecting it last year.

If it’s Autumn, it must be Survey season at The Cannata Report. And indeed, it is as we launch the first of our two Annual Dealer Survey issues.

Don’t underestimate the perseverance of the office technology dealer channel based on our annual dealer survey.

This year’s Survey had the second highest number of responses in the history of the Survey, 401, with 375 representing the Big Six manufacturers—Canon, Konica Minolta, Kyocera, Ricoh, Sharp, and Toshiba.

In this year’s Survey, 825 A3 MFP lines were reported across 400 respondents.

Despite generating lower margins than A3 devices, supply chain disruptions, and chip shortages, A4 multifunction printers have taken a licking but keep on clicking.

To identify the manufacturers with the strongest distribution, we track how they ranked as a dealer’s primary and secondary equipment supplier.

Over the years of conducting our Annual Dealer Survey, we’ve found that the data in many sections remains somewhat consistent year in and year out, deviating by a few percentages or fractions of a percentage.

The COVID-19 pandemic significantly impacted dealer revenues in 2020 and 2021.