Our president and CEO, CJ Cannata, was excited to join DLL’s The Pulse Podcast for a two‑part conversation exploring insights from our latest nationwide Annual Office Technology Dealer Survey.
In Part 1 of the podcast, Cannata sits down with Aileen BeVard, Account Manager for Workplace Solutions at DLL, to discuss the trends shaping today’s office technology dealer landscape, including growth opportunities, technology adoption, and the shifting needs of customers across the U.S.
As the dealer channel continues to evolve, this conversation highlights the voices and perspectives driving the industry forward and highlights what’s top‑of‑mind for dealers across the U.S., from growth strategies and technology adoption, to financing challenges and evolving customer expectations.
🎧 Listen here and stay tuned for Part 2 of coming soon! https://bit.ly/46jBqCo
Cannata shares findings from the survey and reports on what dealers value the most from their A3 and A4 partners, provides insight into the challenges that lie ahead for dealers who continue to rely on legacy or traditional revenue streams, the promise of broadening products and services portfolios and diversifying to offset declines in the traditional, core documents copying and printing business while increasing the sustainability and value of their dealerships. Analysis of the 40th Annual Dealer Survey’s results reveals ample movement and opportunities for dealers to increase profits and sustainability.
Today’s most successful dealers, regardless of size, are seizing new opportunities by adding innovative products, solutions, and services to their offerings. The seismic shift required to move beyond selling and servicing A3 and A4 printers and MFPs is challenging for all dealers, and for a host of reasons, perhaps the most significant being what one survey respondent shared: “the speed at which technology—and customer expectations evolve.”
Access more data and analysis from our 40th Annual Dealer Survey via the links below:
-
- 40th Annual Office Technology Dealer Survey: Executive Summary (Part1): including data related to total annual revenue, shifting market share, primary revenue sources, managed IT services, production printing, and acquisitions in the channel.
-
- 40th Annual Office Technology Dealer Survey: Executive Summary (Part 2): spotlighting findings related to top causes of concern, dealers’s ratings for their A3 and A4 manufacturers and leasing partners.
-
- 40th Annual Office Technology Dealer Survey: Obstacles to Improving Profitability: overall, managed IT services represented 7.6% of office technology dealer revenue in 2024.
- 40th Annual Office Technology Dealer Survey: Production Printing Can Improve Profitability: approximately 6% of overall dealer revenue in 2024 was derived from the sale and service of toner or inkjet production printing digital presses.
- 40th Annual Office Technology Dealer Survey: A3, A4, and Managed Print Services: Managed Print Services (MPS) is the second-highest source of revenue, accounting for 13.2% of overall revenue among office technology dealers surveyed.
- Office Technology Dealer Revenue Breakdown in 2024: Eighty percent (80%) of this year’s office technology dealer respondents generated revenue of less than $14 million in 2024.

