6 Things We Learned in Part 2 of Our Annual Dealer Survey

If you haven’t seen Part 2 of The Cannata Report’s 34th Annual Dealer Survey in our November issue, you may have missed out on the following six findings.

1. The three top dealer concerns continue to be: competing with manufacturer’s direct branches (35%), declining clicks (32%), and hiring and retention (16%).
2. Dealers’ overall average rating of their A3 manufacturers experienced a modest uptick over the previous year with the Big Six averaging 4.43 out of a possible score of 5.0. Last year, the rating was 4.36.
3. Dealers’ overall rating of their primary A4 MFP manufacturer is 4.2, a slight uptick from last year’s 3.98, but still surprisingly low in comparison to the average A3 rating
4. For the third consecutive year, the average number of leasing partners is 2.6.
5. The top four leasing partners—identified by 25 or more dealers as a “primary” partner—are GreatAmerica Financial Services Corporation (4.8), U.S. Bank (4.6), TIAA (4.5), and Wells Fargo (4.4).
6. For Big Six dealers whose core business is A3 MFPs, 90% are optimistic despite the challenges presented by declining clicks, tighter margins, and pressure to expand product offerings beyond A3.

If you’d like to read more about these findings and others in Part 2 of our 34th Annual Dealer Survey, including our detailed analysis, click here to access the November issue.

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