Above | Culture Shock: Keynote Speaker Daniel Pink, bestselling author of seven books, including Drive and To Sell is
Human, discussed the significance of creating an entire culture of innovation.
Impact Networking held its Impact Optimize 2022 end-user business technology conference on August 11 at Chicago’s Navy Pier. The one-day event delivered insights on the latest innovations with forums and roundtable discussions and featured several keynote presentations.
Step by Step: Konica Minolta’s Laura Blackmer, president, dealer sales (left); and Kay Fernandez, senior vice president, marketing, explored how technological innovations of any size substantially impact client services during a breakout education forum.
True Stories: Impact Networking’s Bailey Kennedy, business development manager (left), and Aaron Dyck, president, managed marketing provided a deep dive into digital marketing, emphasizing the importance of consistent brand messaging across all marketing and sales initiatives.
Compliance Controls: Jay Ryerse, vice president, cybersecurity initiatives, ConnectWise, renowned as the IT guru who brought cybersecurity to the dealer channel, addressed cybersecurity and compliance in one of Optimize 2022’s educational sessions.
Dealer Support: CDA members Lindsay Usherwood, general counsel and corporate secretary, Usherwood Office Technology (left), and Melissa Confalone, vice president of sales, Fraser Advanced Information Systems, were among the many dealership executives in attendance.